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Our Second Greatest of Greats: Surviving the Great Paralleling of the Internet

Dec 9, 2020 | Short-form, Social Commentary

Reading Time: 3 minutes

The corporate managerial class has a new magic trick. And it goes something like this…

  • Step 1: Approve corporations as authoritative sources of information
  • Step 2: Label any alternatives from the corporate story as misinformation
  • Step 3: Disappear all alternative views from social discourse

Poof! It’s gone! 🔮✨🎩

Well, at least that’s what they’re trying to do. And it’s going to create a huge groundswell across society. But it’s hard to say whether they’re aware of what they’re about to cause or not.

And that’s a Great Paralleling of the Internet.

Now, this trend is actually nothing knew for anyone who’s been paying attention. And we saw recently how the managerial class had already made this power play possible a decade ago with the Great Reset. Yet, over the past ten years, the overall direction was becoming obvious.

As Silicon Valley merged with Washington DC, we were increasingly seeing arbitrary standards being enforced around information sharing. And often against voices who threatened that consolidation of power.

Simply read for yourself with YouTube’s latest decision.

Our Community Guidelines prohibit spam, scams, or other manipulated media, coordinated influence operations, and any content that seeks to incite violence. Since September, we’ve terminated over 8000 channels and thousands of harmful and misleading elections-related videos for violating our existing policies. Over 77% of those removed videos were taken down before they had 100 views.


Of course, you can always start arguing about the ethics behind such a move. Or the legal possibilities in preventing or dealing with it. Still, what this slow growing trend has done is forced many content makers out from these platforms.

And that makes sense.

From a strategic standpoint, the corporate class believes it has the upper hand. Sites like Instagram are enormously sticky when it comes to their user-base. Or in this case, launching a competitor to YouTube comes with cost hurtles that are eye-watering.

Plus, if Big Tech could have its way, “hate speech,” which is not actually a thing in the US, would become codified into law. Why would they want government to force them to regulate content? Because it increases the barriers even more for entering into this business as a competitor.

In contrast, however, they’re making a strategic blunder.

And that’s because content makers are simply leaving for other platforms. Then savvy businessmen are launching competitor services for those content makers. Are these new platforms as slick and polished? Not usually but that’s half the point these days.

So, what I expect to see over the next few years is rapidly gaining momentum on this trend. This means that there will be an increasing differentiation of cultural forces in our society. You thought people lived in self-imposed ideological bubbles before? Well, this will prove to be astronomical.

Essentially, because the Internet fuels so much cultural and economic activity, you’ll get a powerful force of change. And you’ll end up with two societies living in tandem. They’ll believe drastically different things about the world. And they’ll become the customers of a different economy.

How do you survive the Great Paralleling?

If you’re not bought into the corporate story, it’s time to act. For us, that meant finally cutting off Google, Amazon, Netflix, Reddit, and others. We simply have no interest in using their services, purchasing from them, or partnering with them for any reason. (And I won’t help your business or non-profit use them either).

Next, don’t be surprised or expect sympathy when you get de-platformed, as a viewer or content producer.

And now, time to find new platforms or build them yourself. Today.

But be careful as you do, because it’s clear that the corporate world will start trying to spring up its own alternative platforms to maintain control of data, users, and views. Personally, I think DuckDuckGo and Parler are examples of this phenomena.

Yet, the most important lesson from the Great Paralleling will be far more sinister.

When the corporate managerial class isn’t satisfied with the results of their campaign, they’ll move to something of more strategic importance. And that will most likely be the payment transaction systems and financial institutions.

What will people do when they’re locked out of banks the government approves?

I suspect that we’re about to find out.


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