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3 Key Business Actions This Week: Healthy Clients, Personal Branding, & Connections to Sanity

Nov 30, 2020 | Business & Enterprise, Short-form

Reading Time: 2 minutes

Benefit each week from the many regular conversations I have while mentoring business owners across the nation. Every Monday, we boil down all these conversations, then we take stock of 3 easy-to-deploy steps you can put to work when you own a business, small or medium-sized, in any industry. How can you be part of the conversation? Hit me with a short email.

 On the national stage, there are a few events this week you’ll want to keep an eye on. Each is still a bit under the radar.

First, politics. While liberals cheer on the naming of Biden cabinets picks like Yellen, don’t expect the money printer to go hot just yet. Indeed, the corporate media might be totally ignoring it, but pivotal conservative legislature and court proceedings are on in multiple states. This could very realistically flip the election. And alter your longer-term business decisions.

Second, economics. The data I’ve looked at recently for both pandemic unemployment and people not paying their rent or mortgages remains catastrophic. Don’t be fooled by the big numbers the financial media keeps throwing at us. The global economy, including the US, remains on a collision course with fate. And it doesn’t look like a mere recession.

Lastly, keeping up with the insanity of fluid norms around Covid, many people are feeling worn-out. This is probably especially true as we go into the holiday season. And if Black Friday numbers are any indication, there is still a major groundshift taking place, in particular in brick and mortar.

3 Key Actions You Can Take to Strengthen Your Business This Week

  • Analyze the financial and business health of your clients or customers

When the economy is at this much risk, you might want to take a moment to think about where your customers or clients are, financially. Depending on how big your base is, you might choose to feel them out individually or as a sample. But no need to get fancy (or risk offending someone about a touchy subject). Simple questions about how business has been might work, if you’re in B2B. Or in B2C, try getting a hold of some current data for your target demographic.

  • Compare your owner or executive personal brands to corporate voices

Across personal brands, there is an obscene amount of pandering, bot-like conversation right now.  You know, “we’re all in this together!” “We need to come together in unity!” “Build back better!” Set aside some time to compare and contrast your brand voice against these corporate-feeling empty heads. This is your opportunity to easily cut through the noise by differentiating your content across whatever mediums you prefer.

  • Connect with one other business owner you consider to be higher-level

There seems to be a pervasive feeling going around. And that’s of feeling exhausted. And is it any wonder? It’s hard to keep up with all the bullshit gymnastics these days. For you businessowners, this is probably doubly true, especially with current organizational volatility.

So, cut the de-humanized communication and connect on a more human level. Reach out to one other business owner you consider to be higher-level. And simply have a real, normal conversation about where you’re at in your entrepreneurial journey. Look to get energized and walk away with a renewed sense of purpose.

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